Sensible ERP for businesses,

because we’ve been there ourselves.

Since 2003, we’ve been helping distribution and manufacturing businesses get their inventory under control and deliver on time and at the right price.

SalesPad was born out of a partnership between a distribution business owner and a software developer. Now, we’re a fast-growing company in Grand Rapids, MI, with over 100 employees on our team.

SalesPad also has deep roots in West Michigan and we are committed to the growth and success of our community through creating local jobs and a culture that attracts and retains top talent, and providing educational opportunities for children and young adults.

Pete Eardley and Matt Williams, CEO and President of SalesPad

How we started.

Pete Eardley, the owner of Michigan-based distribution firm Charter Industries was frustrated using Dynamics GP, along with clipboards and legal pads, to manage his operations. Matt Williams, a consulting software developer, was brought in to create an add-on software application to boil down those manual workflows into something more streamlined.

They both loved the software that was created, and they knew that it could solve the headaches of anyone who sells and distributes inventory.

We’re about businesses.

Since then, SalesPad hasn’t stopped helping businesses make the most of their inventory. Our enterprise software solutions are uncannily user-friendly, and work with leading applications Intuit QuickBooks and Microsoft Dynamics GP.

From start-ups, sole proprietorships, mom-and-pop establishments and other small businesses to medium-sized firms and enterprise companies, we’re all about creating technology solutions that move businesses forward.

We know our stuff.

We love that entrepreneurial spirit, but we’re not a start-up. We’ve been privately owned since 2003, and have since created cloud and desktop systems with add-on integrated products that make doing smart business easier.

At SalesPad, we’re about taking the uncertainties out of running a business, whether that’s maintaining inventory, interacting with customers, making sales, or getting orders out.

SalesPad in a snapshot

SalesPad Employee Icon
100+ Employees
15,000 SalesPad Users
15,000 Users
1,200 Companies use SalesPad
1,200 Companies
SalesPad Corporate Headquarters Icon
30,000 sq. ft. Headquarters
SalesPad Located in Grand Rapids Icon
Located in Grand Rapids
SalesPad Care about Community Involvement Icon
Involved in the Community

Our Leadership

Pete Eardly, Chairman of the Board

Pete Eardley
Chairman of the Board

Pete, CEO of both Charter Industries and SalesPad, attended Michigan State University. Pete worked as a manufacturer representative in the furniture industry before starting his own company, Charter Industries, in 1990. Now, almost 27 years later, his business is still thriving. In 2003, Pete knew Charter Industries was outgrowing its warehouse management software. He partnered with software developer Matt Williams in hopes to solve the issues and increase efficiency. From their partnership, SalesPad was born. Pete is highly committed to making both businesses successful.

Pete’s office provided the inspiration for SalesPad — he had six to eight clipboards hanging on the wall that would eventually become workflows in SalesPad software.

Matthew Williams, CEO

Matt Williams

Matt, the other half of the SalesPad partnership, knew from a young age that he was going to have a career in technology. Matt attended Grand Valley State University where he majored in computer science. He was a principal at Springthrough (software development), CIO at Great Lakes Computer, and worked as an IT Manager at Steelcase before starting SalesPad. Today as the president of SalesPad, Matt sets the strategic goals and direction for the company. His past experience as a developer has given him a better understanding of the software industry, making his leadership role crucial to SalesPad.

A triathlete with an identical twin, Matt’s the founder of three companies. He may also have a tattoo addiction.

Jennifer Jurgens, President

Jennifer Jurgens

Jennifer is a marketing and development leader who has experience with technology start-ups, strategic partnerships, alliance creation, demand generation, and product marketing. She has worked for companies such as BDO Seidman, Intel,, and MarketNet Services, and consulted on B2B marketing operations for The HON Company, Konica Minolta, SafetyKleen, and others. Jennifer received her B.A. in Supply Chain Management from Michigan State University and her M.B.A. from Grand Valley State University.

Jennifer can’t seem to sit still for long. She’s lived in Hawaii, swam in the Persian gulf, jumped into an Irish fjord in November, ran the original marathon in Greece, hiked the Pyrenees mountains in Spain and even helped film a German documentary on BASE jumping in Switzerland.

Joe Alt III, Director of Custom Software Development

Joe Alt
Director of Custom Development

Joe manages SalesPad’s 21-person development division, which creates custom solutions as new products or based on existing products. Those solutions span desktop, web, big data, and mobile development disciplines. Joe holds a bachelor’s degree in public administration with a minor in computer science from Grand Valley State University. Joe worked as a software developer at Steelcase and Siemens Dematic before joining SalesPad.

Jeremy Boogaart, VP of Business Development

Jeremy Boogaart
VP of Business Development

Jeremy graduated from Grand Valley State University with a degree in computer science. He started out as a software developer at SalesPad, and played a key role in the beginning stages of the organization. Jeremy is now in charge of new business opportunities and running the operations behind the scenes.

Surprisingly enough, Jeremy was born across the pond in England and holds dual citizenship.

Adam Clarke, Director of Marketing

Adam Clarke
Director of Marketing

Heading up SalesPad’s marketing operations and creative team, Adam is responsible for our strategic marketing plan and the ongoing definition of product marketing and branding. Working closely with the sales team, Adam ensures effective execution and measurement of all marketing strategies, while developing strategic partnership activities, referral relationships, and product promotions. Adam holds a bachelor’s degree in marketing from Grand Valley State University and was previously an engagement manager at CQL, where he worked with over 30 clients to help them launch custom software projects, digital marketing initiatives, or ecommerce strategy. He was also one of the first membership coordinators at Local First and recruited over 300 businesses to join the organization.

Always on the go, Adam loves to run and has completed three full marathons.

Sarah Ellis, Finance & HR

Sarah Ellis
VP of Finance & HR

As Vice President of Finance and HR, Sarah is responsible for the overall financial and human resource management of SalesPad.
Working closely with the other members of the company’s Executive and Leadership Team, Sarah plays a critical role in strategic decision-making regarding business planning and budgeting and human capital management strategy. For over a decade, Sarah’s had her hand in recruiting and retaining every individual within the SalesPad Team, creating a high-performing and motivated workforce that has helped to enable the company’s growth.
Sarah graduated from Saginaw Valley State University in 2005 with a bachelor’s degree in psychology.

While Sarah’s role at SalesPad has her involved in a wide variety of areas, her taste in food is a little more narrow. For example, she’s never tried eggs by themselves — or tried coffee, for that matter.

Dan Hodgson, VP of Operations

Dan Hodgson
VP of Operations

Coming from a retail management background, Dan joined SalesPad in 2011 as a customer representative on the company’s technical support team. He held numerous roles within the company, eventually working his way up to VP of Operations. Dan’s past roles at SalesPad have included Implementation Specialist and Manager of Implementation & Support Services. As Vice President of Operations, Dan oversees SalePad’s support, project management, implementation and development teams. He also creates and manages budgets and personnel plans.

Funny enough, Dan was initially turned down by SalesPad for the tech support job — they had decided to go with a different candidate. Dan was later hired, and after a couple years, he was managing his entire team.

Louis Nowlan

Louis Nowlan
Director of Software Development & IT

Louis oversees all product development and quality assurance teams for the SalesPad Desktop and SalesPad Cloud product lines. He holds a bachelor’s degree in Computer Science from Ahuntsic College in Montreal, QC. Before joining SalesPad, Louis was an implementation specialist and level 3 technical support at Bell Business Solutions in Montreal, as well as a software developer at Bombardier Aerospace, also in Montreal.

Jacob Pegg, Director of Product Development

Jacob Pegg
Director of Product Development

Jacob is responsible for interacting with the product development team to specify the direction for all SalesPad products. Working as the liaison between marketing and product development, Jacob identifies potential features or products that might be a good fit for the SalesPad product family. Jacob holds a Bachelor of Science degree with a concentration in Computer Information Systems from Appalachian State University. Prior to SalesPad, he was the IT manager for Associated Hardwoods. Jacob was also a systems administrator, web developer, and customer service technician for New River Net.

Jacob can work from anywhere — he once took an implementation support call from a customer while sitting in a tree-stand deer hunting. Needless to say, he didn’t see many deer that day.

Tom Rau, Director of Sales

Tom Rau
Director of Sales

Tom graduated from Ferris State University with a degree in Business Administration. After graduation, he began his career in the finance world. Realizing that he needed a bigger challenge, Tom joined SalesPad as the Pacific Northwest Territory Manager before moving to his current role as Sales Director. Tom helps SalesPad understand each client on a deeper level by working with customers and partners face-to-face. Since he is often working in the field at conferences and trade shows, he is highly knowledgeable with the SalesPad product suite and customers’ needs.

Working with customers isn’t the only thing Tom is hardcore about. He’s a self-taught drummer, and has played in punk rock, alternative, and heavy metal bands. However, these days, his skills behind the set are reserved for impressing his kids and annoying his neighbors.

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