BlenderBottle Logo Black
KEY BENEFITS OF SALESPAD
  • Powerful ERP system that grows with the company
  • Ability to handle complex sales channels and logistics
  • Coordination with other platforms via Web API
  • Flexibility and adaptability through UDFs and scripting
PRODUCTS USED

SalesPad Desktop, DataCollection, ShipTo, Web API

CASE STUDY

BlenderBottle

Lehi, Utah | www.blenderbottle.com

BlenderBottle Warehouse SalesPad Customer

The Company

BlenderBottle Company is a Lehi, Utah-based company that designs and manufactures products geared toward active lifestyle consumers.

BlenderBottle® brand products are easily spotted in gyms across the globe. The iconic shaker cup is the go-to beverage container for both novice and pro athletes alike. Available worldwide, BlenderBottle products are found in over 57,000 retail locations in the United States alone. BlenderBottle burst onto the supplement scene in 2000 with their patented mixing system, and has since evolved into a world-renowned brand offering an array of products designed to improve the fitness routines and everyday lives of their customers.

“We’re no ordinary company,” says Grant Peterson, Technology Operations Supervisor at BlenderBottle. “Our forward momentum has been non-stop since the invention of the BlenderBall® whisk. We’re relentless in our pursuit of excellence and innovation, and we’re equally committed to the people that our brand touches, from our staff members and distributors to our end consumers. BlenderBottle is all about people, and we live and breathe our mission to create simple solutions to enhance everyday life for athletes of all levels.”

The Challenge

Before making the switch to SalesPad, BlenderBottle was using an ERP system that simply could not handle the company’s rapid growth. The system would lag, freeze, or corrupt data on an almost daily basis, making normal business processes incredibly frustrating and time consuming. BlenderBottle had clearly outgrown their starter system and was ready to upgrade to an ERP solution that could not only manage their complicated processes, but also help improve them.

Beyond needing a more robust system in general, BlenderBottle was also in the market for an order processing system that could tackle the logistics of selling a very large amount of product to thousands of stores nationwide, including products with custom labels (such as shaker bottles branded with another company’s logo). The logistics involved in creating custom bottles can be excruciating if the order processing system is not well-equipped to deal with them.

The Solution

SALESPAD DESKTOP. BlenderBottle found the answers they were looking for with SalesPad Desktop. They’d already decided to make the switch to Microsoft Dynamics GP, and while they were preparing to do so, an employee in the payroll department suggested they pair it with SalesPad Desktop in order to make Dynamics GP easier to work with. This proved to be an effective solution for BlenderBottle, and one that they’re eager to continue with. Not only did they find an ERP system that could keep pace with them, but they found an order management solution that was powerful, flexible, and provided much-appreciated stability.

“SalesPad is the most reliable of all our software programs,” says Peterson. “Although BlenderBottle also uses several other business applications, not a single order ships from our warehouse without being touched by SalesPad Desktop.”

“SalesPad Desktop is the glue that ties our ordering systems together,” he continues. “It’s fluid, it doesn’t require a lot of maintenance, and it is reliably consistent. Everyone here really enjoys using SalesPad.”

Download BlenderBottle case study

“SalesPad Desktop is the glue that ties our ordering systems together. It’s fluid, it doesn’t require a lot of maintenance, and it is reliably consistent.”

– Grant Peterson, Technology Operations Supervisor

ORDER PROCESSING THAT ALLOWS CUSTOM ORDERS TO BE PROCESSED SMOOTHLY AND EFFICIENTLY EVERY TIME

Rebecca Jensen, Processing Manager at BlenderBottle, remembers a time when she didn’t have SalesPad in her corner. Before making the switch to SalesPad, she used a paper-based order processing system to coordinate the ins and outs of huge standard orders, as well as every custom order.

“We were rapidly outgrowing our archaic, paper-based system,” Jensen says. “There was no real way to track the progress of an order, unless you had the actual paper copy in your hand, and you knew that the order had moved to the next person, bin, or table in the process. Visibility on orders going in and out was very minimal.”

Highly configurable workflows and the Sales Monitor module in particular have made Jensen’s job a lot easier. Now that BlenderBottle is using SalesPad, each order type has its own dedicated workflow, which makes the custom orders just as easy to process as the regular orders, and keeps the whole ecosystem running smoothly. The ability to quickly determine an order’s status, view an order’s history or identify any sort of problem happening with the order has been a real game changer, and it has allowed BlenderBottle to increase the volume of orders processed throughout the workday. They’re also able to prioritize orders to maximize efficiency, which is something that would make anyone dealing with logistics rest a little easier.

Beyond order processing, BlenderBottle upholds a high standard when it comes to shipping, with practices such as same-day shipping, ongoing inventory audits, and compliance with big-box retailers. Previously, adhering to such standards was a significant challenge, due to warehousing, inventory, and software limitations. With the help of SalesPad and other process improvements, BlenderBottle has been able to meet, and exceed, expectations.

BETTER BUSINESS PROCESSES PAIRING WEB API WITH SCRIPTING AND UDFS

BlenderBottle takes full advantage of SalesPad Desktop’s option to add an unlimited number of user defined fields (UDFs). Peterson’s role at BlenderBottle involves working with the SalesPad Web API and collaborating with developers who write scripts to augment the system.

The SalesPad Web API is an add-on plugin that many businesses use to write their own integrations to separate systems. Peterson says that working with the SalesPad Web API has been instrumental in improving BlenderBottle’s business processes.

“I really like that SalesPad accommodates more custom fields than GP does,” says Peterson. “We’ve even added custom fields that pull in data from other applications, in order to augment SalesPad and further enhance its ability to meet our needs.”

BlenderBottle uses several other software solutions to keep their company on track. The SalesPad Web API allows SalesPad to connect to these other systems. By being flexible and capable of playing well with others, SalesPad Desktop has earned a long-term seat at the table with BlenderBottle.

“Without SalesPad, there’d be a lot of frustration,” adds Rebecca Jensen. “Before, it was a nightmare to keep track of everything. Now, if I need something done with an order, I can just look it up in SalesPad. I don’t have to sort through 50 papers to find a customer’s name or something. That’s awesome.”

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